You’ll kickstart the course by giving a quick overview and explaining what people will be able to do by the time they’re done, so that they’re excited to jump in and start learning.

In the first module, you’ll explore the characteristics of successful entrepreneurs and help your students recognize that they have the power to change their mindset. Then they’ll identify their big “why” for their business, so that they always have a motivating reason to deal with the challenges of getting a new business off the ground.  

While knowing why you want to start a business is an important first step, so is having a vision of your life once that business is a reality. In Module 2, you’ll show your students how to identify the vision and values that will guide them on their business-building journey, so that they always stay true to themselves.

Most of your students will already have a vague idea of the business they want to start, but it’s important to make sure it matches up with their strengths and talents. In Module 3, you’ll show them how to ensure this match is there, so they’ll have the best chances of success. Then you’ll help them set revenue goals, so that they have a way to check their progress as their business gets going.

There’s no point investing time in building a business if it has no chance of being profitable. In Module 4, you’ll walk your students through the steps for researching their market to see if it can be profitable, getting totally clear on their ideal customer, and determining if they need to niche down further to compete effectively. 

Once your students understand their target customer, they can make decisions about what to offer that’s also in line with their big “why” and their values and strengths. In Module 5, you’ll explore different business models and how to choose the right one. Then you’ll show your students how to define the unique value they’ll offer and how to design a minimum viable product to test with their market, so they can get feedback before investing too much in one direction.  

Starting a viable, sustainable business involves a lot more than creating a product and putting it up for sale. There are all sorts of legal, administrative, and financial requirements. In Module 6, you’ll walk through the most common ones that your students have to set up, providing them with a checklist of items to address. They will then need to research any requirements that are specific to their country.

Even though your students are starting with a minimum viable product, it’s important to think about their branding from the start. In Module 7, you’ll discuss the elements of an effective brand and how it ties in with their Unique Value Proposition. Then you’ll walk them through how to start branding their first offer, so that it has a clear identity that people will remember.

Pricing is always a touchy subject for any business owner since it’s such a big decision that affects revenue. In Module 8, you’ll explore the concept of value vs. price and explain different pricing strategy options. You’ll then give your students the questions they need to ask themselves to pick their strategy and price their MVP. 

A new business doesn’t need a grand marketing plan to get off the ground, but it pays to have a few strategies in place. In Module 9, you’ll show your students how they can get started with a few good, low cost marketing tactics that are proven effective. You’ll give them a simple 10-point plan to fill in and tell them how to decide which tactics to choose, so they can have something to guide them without being overwhelmed.

Business launches are exciting, but stressful. In module 10, we’ll explain the importance of carefully planning your launch and how it involves three phases – pre-launch, launch and post-launch. You’ll get ideas and tips for success in each phase and you will put together your own launch plan for your first offer. 

Successful businesses monitor a few key metrics to make sure they’re on track to achieve their goals. In Module 11, you’ll explain the 7 key metrics that your students should be looking at in their business, so they can use that data to improve and grow in the future.

In this last module, you’ll give your students sound advice on how to make sure they maintain a balance in their life as they immerse themselves in their business. You’ll discuss ways to plan their time, be more productive, and set ongoing goals. They’ll finish up by creating their Action Plan, so they know exactly what they need to do next to make their business dream a permanent reality.