Hiring someone to write copy for you is something many business owners either want to do or should do. But, before you do it, you should really consider why you feel the need to outsource copywriting, and whether you’re even ready to outsource copy.
It’s a good exercise for you, as a business owner, to write about your business so that you can narrow down some facts such as benefits to customers, why you do what you do, and why you’re the right person to do what you do. You need to be able to identify your ideal client, their pain points, and to address how you solve them. Writing about it is one way to narrow down everything in a way that can be put into action.
But, even if you can write about it and you understand your goals, it’s important to consider hiring a copywriter to make what you’ve written better. The fact is, if you can’t be clear with yourself about what you do, who you do it for and the benefits for your clients or customers a copywriter won’t be able to help you either.
When you do hire a copywriter, it’s important that you look for certain qualities in that copywriter.
1. The copywriter you hire should understand your niche thoroughly and have proven experience writing effective copy for it. If they don’t understand the jargon you use, so they can break it down for your audience they cannot write copy effectively for you.
2. The copywriter needs for you to be able to explain in detail what it is that you offer your customers. That’s why your copywriter should ask you for a detailed list of what you do, why you do it, how you do it and who your audience is.
3. Start your copywriter on a smaller project first. That way you don’t spend too much money without knowing whether the copywriter can deliver on return on investment. Test out a short sales page for a webinar before you ask them to do all the copy for your entire product launch.
4. Your copywriter should have a very deep understanding of SEO. If they say SEO doesn’t matter, don’t choose them.
5. A good copywriter will be honest about whether or not they can meet your deadlines.
6. A good copywriter will not be cheap, beware of the underpriced bid. Choose a mid-priced bid within your budget rather than the lowest if the person seems right on every other level.
Before hiring a copywriter, take the time to figure out who your ideal audience is.
You must be able to describe what you do and who you do it for. Plus know what problems you solve for your audience so you can describe it to the copywriter.
If you don’t know these answers you can’t expect your copywriter to know them. So, be prepared to work closely with the copywriter answering a lot of questions for them so that they can write the best copy for whatever product or service they’re trying to help you promote.
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About: Pam Ivey International helps small business owners enhance their brand image, influence buyers, and generate revenue through comprehensive online marketing coaching and training programs. In real estate, we train and certify support professionals to become superior real estate assistants.