Small business owners get so caught up in the day-to-day activities of running their businesses, they often forget the big picture. This includes investing in themselves, through ongoing training and education.
“You may have finished formal schooling, but your education should never stop, especially if you own a business,” says Dick Biggs, a seminar leader, keynote speaker and the president of BOLD (Biggs Optimal Living Dynamics), www.biggspeaks.com. “I like to say ‘If you’re not growing, you’re green.’”
The problem for many small-business owners is that they think they don’t have time for training, or that it’s too expensive. “But you should never be too busy to improve yourself,” says Biggs.
“The greatest gap in life,” he says, “is the gap between knowing what you’re supposed to do and actually doing it.” And that’s where training often comes in.
“It reinforces things that owners know they should be doing, but because they’re human, they need to be reminded.”
In addition, Biggs stresses the need for ongoing personal development. “I try to read something educational for at least 15 minutes every day. I listen to inspirational and educational CDs every week. I’m part of a monthly accountability group with other business professionals.
“And I try to attend some kind of formal training seminar once a quarter in some area where I’m weak and need improvement. By maintaining these disciplines, I’m growing myself both personally and professionally.”
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