Module 1:: The Best Stories to Tell Your Market

Storytelling is integral to content marketing, no matter what products or services you’re selling. Let’s discuss what kinds of stories you can tell

In Module 1, you’ll show your students how to identify the different types of stories and how they are used, so that they can start thinking about how they will fit into their marketing.

Session 2:: 7 Timeless Storytelling Formats You Can Use

Stories from ancient times are only different from those of today in setting and content. Why are these storylines so enduring? It’s because they speak to fundamental emotions that all humans understand and experience.

Module 3:: Which Story is Most Effective for Your Market?

The next step is to choose the story type that’s most appropriate for your audience. A story’s effectiveness is determined by how it resonates with and affects your audience.

In Module 3, you’ll guide your students to identifying the most effective types of stories to tell so that they resonate and connect with their target market

Module 4::  How to Create a Story that Engages Your Customers

A good story is one that engages the audience. Your story has to have certain elements that make it engaging.

In Module 4, you’ll outline the key elements that make a story engaging so that your students can include them to improve their story’s effectiveness.

Module 5:: Which Media Should You Use to Create Your Story?

Now that you have some story ideas, you’ll need to decide which media you’ll use for telling your story.

In Module 5, you’ll show your students how to choose the best media to use for their story based on their target markets’ preferences so that they can make it more engaging and appealing for them.

Module 6:: Where to Distribute Your Story

Now that you’ve written and produced your story in at least one format, you’ll have to decide exactly where to distribute it.

In Module 6, you’ll demonstrate how your students can use their target markets’ preferences to identify the different outlets available for distributing their story so that it will be seen by as many of them as possible and create the desired result.

Module 7:: Conclusion and Next Steps

Now that they’ve worked through the course, they have everything they need to start creating and posting stories.

Session 8:: Create your storytelling action plan!

In this final module, you’ll help your students draft their plans for finishing, producing and monitoring their stories, so that they can achieve the goals they set for this course and develop their storytelling skills further.

How is the Program Delivered?

  • 8 Videos with transcript
  • Workbook
  • Infographics
  • Summary Cheat Sheet (2,414 words, 18 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time

Facts are fabulous and stats are super, but they can be boring if they aren’t shared in a fun way. As a business owner, one of the easiest ways to capture your audience’s attention is through storytelling. From the platform to the in-box, you can use stories to

  • Engage
  • Inform
  • Motivate

AND

  • Sell

Storytelling helps your audience relate to the material you share. Storytelling engages their imagination and brings concepts to life with each twist and turn of the story. A great storyteller can take the audience on a journey and help them better understand the message and information you want them to digest. Storytelling isn’t just about speaking. There are lots of ways to share a great story that don’t include standing in front of a group. Let’s take a look at ways you can use storytelling to engage and grow your audience.

People buy from people they know, like, and trust. You’ve probably heard that a million times by now.

However, building the ‘know, like, trust’ elements is an art form that requires much more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales.

When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match.

 “A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.”  ~ Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business

How do you write the types of stories that move people?

It’s not easy, and few people view themselves as good storytellers.

But with our course on ‘The Power of Storytelling in Marketing‘, you can teach your audience how to craft the right types of stories to tell their own market.

You’ll be showing them how to:

  • Identify the different types of stories and how they are used, including company and brand stories, personal stories, and customer stories
  • Apply the most enduring story formats that have stood the test of time to their marketing
  • Identify which types of stories connect best with their target market
  • Outline the key elements that make a story effective regardless of the type of story or format that they choose
  • Choose the best media to use for their story to make it engaging for their target market
  • Identify the different outlets they can use for distributing their story so that it will be seen by as many people as possible and create the desired result

By the end, you’ll help them draft their plan for finishing and producing a story they can use right away to supercharge their marketing.