Take a minute and think about the people you consider authorities and leaders. You undoubtedly think of those people as knowledgeable experts, no matter what field they’re in. This is how you must strive to be viewed in order to effectively paint a picture of yourself as a market influence.
True leaders never stop learning. They thirst for knowledge and information concerning their field of endeavor. They want to be on the cutting-edge of innovation, technology, marketing, sales, and every other aspect of their business. Accordingly, they spend a great deal of their time talking to other leaders in their field, attending seminars and conferences, reading trade journals, and devouring any and all industry information they can get their hands on.
If you are in an especially competitive field, the right knowledge can save your business. If you get a hold of a piece of information before any other industry influencers, you have your hands on a potential golden goose.
Procurement of knowledge also means improving your skills.
You know what business areas you need to improve upon. Don’t spend time working on what you are already proficient at doing. Brush up on those skills and market areas where you aren’t so strong. Combined with industry knowledge and a constant effort at working to become better in your market, a well-rounded skill set can ensure you are viewed as an important influence in your field.