Influence Step 3: Be Helpful

2018-07-16T15:36:45-04:00By |Branding & Positioning, Business Strategy|

Have you ever sought help from someone who was very knowledgeable in a particular area? Of course you have. We do it all the time. When someone answers a question, or solves a problem that has been bothering you, you instantly look at that person as an influential figure. After all, they provided you [...]

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Influence Step 2: Get Your Storytelling On

2018-07-10T21:40:51-04:00By |Branding & Positioning|

Storytelling has been used to record human history long before writing was even developed. Stories are still very powerful today. You can connect with people on an emotional, mental, and even spiritual level if you learn the art of storytelling. You may be thinking your products and services don't have any heart-pounding, eyebrow-raising, dramatic [...]

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Influence Step #1: Niche & Focus

2018-07-05T12:25:16-04:00By |Branding & Positioning, Business Strategy|

Being viewed as an authority in your field is important because it immediately sets you apart from your competitors. How can you or your company benefit from the respect and admiration that comes with being an influential leader in your market, even if you are just starting out? There are several proven strategies to shorten your [...]

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How To Encourage Word-of-Mouth Referrals

2018-06-28T17:27:48-04:00By |Branding & Positioning, Business Strategy|

Is word-of-mouth marketing something that happens by accident? Years and years of marketing research has shown that it's not. In fact, word-of-mouth marketing can be consciously created - if you understand what drives it.Here are some of the most important factors that drive word-of-mouth advertising. Something That's Really, Really Different If something is really, [...]

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34 Favourite Branding Quotes

2017-07-15T14:03:15-04:00By |Branding & Positioning|

"Your brand is what other's say about you when you're not in the room." ~ Jeff Bezos, CEO & Founder, Amazon "Products are made in the factory but brands are created in the mind." ~ Walter Landor "Branding is the art of becoming knowable, likable and trustable." ~ John Jantsch "A brand is a living [...]

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