“Your brand is what other’s say about you when you’re not in the room.”

~ Jeff Bezos, CEO & Founder, Amazon

“Products are made in the factory but brands are created in the mind.” ~ Walter Landor

“Branding is the art of becoming knowable, likable and trustable.” ~ John Jantsch

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” ~ Michael Eisner

“How you look + how you speak + how you act = your personal brand” ~ unknown

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” ~ Howard Schultz

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” ~ Scott Cook

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product over another.” ~ Seth Godin

“A brand is not just a logo, a website, or your business cards… it’s an experience.” ~ unknown

“A brand is a story that is always being told.” ~ Scott Bedbury

“Branding is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” ~ Ashley Freidlein

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” ~ Alina Wheeler

“Identity is cause; brand is effect. The strength of the former influences the strength of the latter.” ~ Larry Ackerman

“A great brand is a story that’s never completely told.” ~ Scott Bedbury

“If you are not a brand, you are a commodity.” ~ Philip Kotler

“Your brand is the single most important investment you can make in your business.” ~ Steve Forbes

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” ~ Jeff Bezos

“A brand is not a product, or a promise, or a feeling. It’s the sum of all the experiences you have with a company.” ~ Amir Kassaei

“Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.” ~ John Morgan, Brand Against the Machine

“A brand is worthless if it does not connect with the right audiences in a relevant way.” ~ unknown

“Any interaction, in any form, is branding.” ~ Seth Godin

“In a competitive crowded world market, it’s the well positioned brands that will stand out! ~ Bernard Kelvin Clive

“Overall, because branding is about creating and sustaining trust, it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.” ~ Wally Olins

“Promote your strengths. Remind the world why you are special and why it is special to do business with you!” ~ Mary Schnack

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” ~ Howard Schultz, Starbucks

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…” ~ Howard Schultz

“People don’t buy what you do; they buy why you do it.” ~ Simon Sinek

“A brand is nothing but an expression of the consumer’s loyalty and trust.” ~ Phil Dusenberry

“Brand refers to the set of characteristics that arise in a customer’s mind when that person hears your name or sees your logo.” ~ Bill Chiarvalle

“What is a brand? A singular idea or concept that you own inside the mind of the prospect.” ~ Al Ries

“If you want your brand to benefit from word of mouth, you’d better give consumers something worth talking about.” ~ Ken Peters

“Brand does not equal identity – identity is the result of an effective brand.” ~ Erick Straghalis

“A brand that captures your mind, gains behaviour. a brand that captures your heart, gains commitment.” ~ Ken Huffman

“If opportunity doesn’t come knocking at your door, build a brand.” ~ Bernard Kelvin Clive