Influence – Step 5: Grow Your Knowledge and Expertise

2018-08-12T23:26:07+00:00 By |Business Strategy|

Influence - Step 5: Grow Your Knowledge & Your Expertise Take a minute and think about the people you consider authorities and leaders. You undoubtedly think of those people as knowledgeable experts, no matter what field they’re in. This is how you must strive to be viewed in order to effectively paint a picture [...]

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Influence Step 4: Build Strong Relationships

2018-08-02T15:32:34+00:00 By |Business Strategy|

Who are the most important people in your life? Are they strangers, people you know nothing about? No, the people that matter the most to you are those that you have developed strong relationships with. Because of the way you feel for them, these people have a very strong influence over your actions. Becoming [...]

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Influence Step 3: Be Helpful

2018-07-16T15:36:45+00:00 By |Branding & Positioning, Business Strategy|

Have you ever sought help from someone who was very knowledgeable in a particular area? Of course you have. We do it all the time. When someone answers a question, or solves a problem that has been bothering you, you instantly look at that person as an influential figure. After all, they provided you [...]

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Influence Step #1: Niche & Focus

2018-07-05T12:25:16+00:00 By |Branding & Positioning, Business Strategy|

Being viewed as an authority in your field is important because it immediately sets you apart from your competitors. How can you or your company benefit from the respect and admiration that comes with being an influential leader in your market, even if you are just starting out? There are several proven strategies to shorten your [...]

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How To Encourage Word-of-Mouth Referrals

2018-06-28T17:27:48+00:00 By |Branding & Positioning, Business Strategy|

Is word-of-mouth marketing something that happens by accident? Years and years of marketing research has shown that it's not. In fact, word-of-mouth marketing can be consciously created - if you understand what drives it.Here are some of the most important factors that drive word-of-mouth advertising. Something That's Really, Really Different If something is really, [...]

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IT’S A WONDERFUL LIFE: NEVER UNDERESTIMATE THE POWER OF TRIBES

2016-12-18T14:08:30+00:00 By |Business Strategy|

What Holiday Movies Can Teach You About Your Business One of the most memorable Christmas movies of all time is Frank Capra’s “It’s a Wonderful Life,” starring the incomparable Jimmy Stewart and Donna Reed. It’s the ultimate feel-good movie, perfect for anyone who’s ever wondered if their life holds meaning. Here’s the lowdown: George Bailey, [...]

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ELF: ENTHUSIASM IS CONTAGIOUS

2016-12-18T14:02:12+00:00 By |Business Strategy|

What Holiday Movies Can Teach You About Your Business Take a six-foot tall adopted elf named Buddy (played by Will Ferrell) who wants to find his birth father, make that father the prickly James Caan, and throw them together  in the midst of New York City and see what happens. Buddy wants a warm and [...]

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THE LITTLE DRUMMER BOY: ALL GIFTS ARE TO BE HONORED

2016-12-18T13:58:39+00:00 By |Business Strategy|

What Holiday Movies Can Teach You About Your Business Even if you haven’t seen the animated special, you’ve probably heard the story or the song. But here’s a recap if you’re unaware: The three Wise Men and the shepherds are heading to see the Baby Jesus, and the little drummer boy comes along for the [...]

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HOW THE GRINCH STOLE CHRISTMAS: THERE’S SOMEONE FOR EVERYONE

2016-12-18T13:52:54+00:00 By |Business Strategy|

What Holiday Movies Can Teach You About Your Business If you haven’t seen the original animated Grinch movie from 1966, you’ve likely seen the Jim Carrey version from 2000. But if you missed that one, too, here’s the recap: Green Grinch hates Christmas and hates the Whos, the sweet and lovable inhabitants of Whoville, who [...]

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JINGLE ALL THE WAY: SERENDIPITY HAPPENS

2016-12-18T13:46:41+00:00 By |Business Strategy|

What Holiday Movies Can Teach You About Your Business Way back before Arnold was Governor of California, he starred in a Christmas caper called “Jingle All the Way.” As workaholic Howard Langston, Arnie races all over town on Christmas Eve, in search of the blockbuster toy “Turbo Man,” which he promised his wife he’d pick [...]

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